Academics


Marketing Major

Marketing Major

You've always known that learning is about so much more than lectures. Northwest University feels the same way, which is why our Marketing program is built on an experiential learning model. Our business students don't just talk about marketing; they go out and do it, working with organizations like Chevrolet, World Vision, and even the U.S. Navy. Using this real-world approach, highly qualified professors will help you get a head start in this competitive field—so you can make your mark.

Why Marketing at NU?

  • Benefit from small classes where you receive personal attention from professors who care about your success.
  • Gain a holistic view of marketing, studying areas ranging from digital marketing and web design to consumer behavior and market research.
  • Learn from faculty members whose teaching reflects their real-world marketing experience as well as high academic qualifications.
  • Benefit from classes that give you the opportunity to practice your marketing skills through experiential learning, working with companies and organizations like Chevrolet, Thomas Nelson Publishing, the U.S. Navy, World Vision, and the Itafari Foundation.
  • Integrate your faith with your learning to develop an approach to business informed by ethics and integrity.
  • Put your learning into action through internships that offer practical experience with local businesses.
  • Have confidence in the quality of your education with a degree accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Alumni Story

"The Northwest Marketing program was such an amazing learning experience. I was able to get one-on-one time with professors that you can't get in a bigger university. Even now I can call or email my professors if I have questions and they are always happy to help! After graduating I was more confident going into the job market. I felt prepared and now I feel a step ahead of the game in my workplace thanks to my education from Northwest."

– Jennifer Piña

   Manager at Nordstrom

Internship Opportunities

  • 180 Consulting
  • Chess4Life
  • Venture Real Estate Group
  • Clocktower Media
  • Olive Crest
  • Merit Homes

Common Career Paths

A degree from NU can help you launch your career immediately after graduation. Some of the positions that a degree in marketing can open up for you include:

  • Marketing Director
  • Advertising Executive
  • Marketing Analyst
  • Account Representative
  • Marketing Assistant

Word from the School of Business and Management

John Bacon

John Bacon

Assistant Professor of Business

"Marketing students at Northwest University have the unique opportunity to study marketing in an environment that values a Christian worldview. With input from marketing and sales professionals from around the nation, students will learn how to create marketing campaigns, conduct research, gain understanding about how consumers think, and appreciate the intricacies of marketing in a digital environment. In addition, they'll learn from professors who have held positions in Fortune 500 companies and offer real-world experience. The marketing professors at NU are gifted scholars who will convey theoretical knowledge that complements their practical experience."

Course Listings

A complete list of courses for the Marketing Major can be found in the Academic Catalog »

Academic Catalog

More questions?

Talk to one of our enrollment counselors to get the answers you need.
Call 1.800.669.3781 or find your counselor online.