Marketing

Bachelor of Arts Degree

School Business and Management
Academic Award Bachelor of Arts
Credits Required 125 semester credits
Coordinator John Bacon

 


Overview

The major in Marketing is designed to prepare individuals for employment in marketing and promotion positions in the public and private sectors. Like other majors in the School of Business and Management, students take a series of core courses in the fundamentals of economics, accounting, management, marketing, and finance. Students then balance the rest of their major with advanced courses in marketing. The curriculum provides an educational experience for leadership positions in the business and professional world, and in various business ministries within the church-related, service-oriented institutions. The Christian value system and perspective, particularly as it relates to the modern business environment, will be integrated throughout the academic program.

In addition to achieving the general goals of the School of Business and Management, completing this major provides learning opportunities which enable the student to:

  • Understand and apply principles of management, finance, accounting, and marketing within legal and ethical contexts.
  • Demonstrate marketing skills required of effective leaders.
  • Obtain practical experience in a marketing internship.

General Education Requirements (55 credits)
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