Marketing Designer I and Digital Email Lead
Position Details
| Job ID # | 22-020 |
| Department | Marketing |
| Reports To | Senior Director for Marketing |
Position Summary
The Designer I & Digital Email Lead for Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns, as well as digital advertising campaigns in support of the university’s marketing objectives. This includes ownership of content development, account management, design, setup, maintenance, and reporting. Additionally, this individual maintains a current understanding of email marketing and digital advertising best practices and applies them to the execution of our email campaigns in collaboration with various departments.
Essential Functions
- Performs day-to-day email marketing activities including, but not limited to, working with departments to understand needs, campaign strategy development, email set-up, writing, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns across all platforms (TargetX, Pardot, Mailchimp).
- Performs day-to-day digital advertising activities including, but not limited to, working with departments to understand needs, campaign strategy development, advertisement design, writing, scheduling, testing, and deployment of all platforms (Google, Facebook, Instagram, LinkedIn).
- Is responsible for all reporting and analysis of email performance.
- Works with the Digital Strategy Lead to optimize metrics of lead conversion campaigns and meet key performance indicators.
- Contributes to the Marketing team’s overall strategy and mandate.
- Performs other work-related duties or special projects as assigned.
Education/Experience/Skills
- 2 years of related work experience required, including demonstrated competency in a related online marketing discipline.
- Ability to write persuasive emails and ad copy to a variety of audiences.
- Bachelor’s degree in marketing or related field preferred.
- Experience with web analytics and software tools strongly preferred.
- Demonstrate commitment to maintaining a safe work environment free of harassment, violence, and unlawful discrimination.
- Ability to communicate effectively, get along well with co-workers, and deal effectively and professionally with colleagues.
Working Environment
- Work is generally performed indoors in a typical office setting.
- Some weekend/evening work required.
- Travel, including overnight travel, may be required.
- Position works with strictly confidential information.
- Frequently required to be in front of a computer screen for long periods of time.
Physical Demands
The functions are usually performed while sitting, but may involve some amount of time standing, stooping, kneeling, bending, crouching, lifting (max. of 40 lbs.), walking, carrying, reaching, stretching, climbing, perform repetitive motions of the hands or wrists and other movements. The abilities of seeing, hearing, and speaking are also required.
Lifestyle Standards
Recognize, understand, and agree to live by the spiritual, moral, and ethical standards of Northwest University, as outlined in the Employee Manual.
Application Procedure
Please submit your resume, a letter of interest describing your qualifications, and a completed application form to the Human Resources office. Applications are available online (www.northwestu.edu/jobs), or in the Human Resources Office of Northwest University.
You may submit your package by mail or email.
Northwest University
Attn: Human Resources
PO Box 579
Kirkland, WA 98083-0579
.(JavaScript must be enabled to view this email address)
Inquiries regarding staff positions may be made to:
Human Resources Office
Northwest University
5520 108th Ave NE, Kirkland, WA 98033
(425) 889-5749
.(JavaScript must be enabled to view this email address)
Northwest University does not discriminate on the basis of race, color, national origin, gender, age, or disability in admissions and access to, employment, or treatment in its programs or activities. Northwest University is an "At Will" employer.